A New Chapter for 377
“So, where are we right now?” I ask.
Eddie glances around the space—still new, still settling in—and says, “This is our first fixed venue, which is a progressive move from the market stalls we used to trade from.” It's a big shift, but one born out of necessity as much as ambition. “There’s a lot of labour that comes with the stalls—setting up, prepping, cooking, serving… So having somewhere you can just open the door each day? That’s a game changer.”
The Roots of 377
When asked what inspired him to take the leap into a permanent space, Eddie keeps it real: “Having a fixed abode—it’s easier. Less setting up, less packing down. It helps as you get a little bit older.”
The move to Dulwich wasn’t part of some grand master plan. It came about by chance, thanks to a family member who believed in the project. “Even though I’ve grown up locally, it was just an opportunity that arose,” Eddie tells me. “The offer came at the right time. So we took it.”
A Place for Everyone
Eddie makes it clear: 377 isn’t trying to be exclusive or flashy. “We’re not going for something chic or trendy. That’s not the client base I had in mind. It’s for the everyday man and woman.” The vibe here is approachable, grounded—somewhere you can just walk into without pretension and enjoy a plate that feels both familiar and fresh.
A London Food Story
I asked Eddie what London food culture means to him today. Without missing a beat, he lights up. “It’s alive. It’s electric. It’s transcending. Like people migrate, food migrates. Cultures influence each other. You see something and think, ‘I like that—but I’ll put my twist on it.’ It’s like fashion.”
That philosophy comes through in the menu at 377. “There aren’t unexpected influences as such—just things I see or taste that spark something. It’s always evolving.”
The Hidden Truth About Running a Restaurant
What’s the one thing people don’t know about running a spot like this?
“You’re working before you even open,” Eddie says, pausing only to let the faint clatter of prep continue in the background. “It hasn’t gotten me that far from market life—we still build things from scratch, still work all hours. It’s just not as intense.”
But is it worth it?
Another pause. “It’s getting there,” he says with a wry smile. “It’s instantly worth it, but like anything new, it’s a struggle. You’ve got to be passionate. You’ve got to persevere. That’s the stuff you don’t get paid for.”
And the Song That Sums It All Up?
When asked what song matches the energy of 377, Eddie chuckles. “That’s a good one. Someone close to me likes country… But for me? Bob Dylan, Van Morrison’s Into the Mystic. Or maybe Stuck In The Middle With You. That fits.”
It does. 377 is a place in transition, but with soul at its core—a little bit rock, a little bit mystic, a lot of heart.
From Market Stalls to a Place of Their Own in Dulwich
When you step into 377, it doesn’t feel like just another eatery on the high street—it feels like a story in motion. I sat down with Eddie, the spirited founder of this newly rooted gem, to talk about food, community, and what it really takes to go from market stall hustle to fixed-location vision.
Eddie greets me with a warm laugh before easing into the story behind the name and the place. “My name’s Eddie… I won’t tell you my Turkish name because you might find it hard to pronounce,” he jokes, setting the tone for what is clearly going to be an honest and down-to-earth conversation.
By Dilan Ali